William Hill Exclusive Sets
Highlighting William Hill's monthly new and exclusive games, custom elevated sets were created that featured a more detailed design across the entire set.
Skills
Typography, Paid Social, Graphic Design, Digital Design
Employment
William Hill
New & Exclusive
For elevated content creative, the game assets lead the design and lock-ups to reflect the style of the game logo. Sourcing a font that matches the game creative as close as possible, I then adapt and modify it to follow the style of the game creative.
Paid Social
Paid Social tickets require several creative approaches to promote an offer for a specific game to allow for A/B testing. Following a similar approach to the 'New and Exclusive' creative examples, when it comes to Paid Social, bespoke copy is created to highlight the offer in an engaging way. Exploring copy treatments that match the overall look and feel of the game, even if they don't necessarily follow the typography used in the lock up.
